“Brands can create physical products once they see if those resonate virtually as a way for more sustainable product testing and design (exactly what Forever 21 did). “Addressing these topics via immersive content and digital items doesn’t just speak to people’s values, but also has great potential to add value. All of these topics are on the various lists of top causes Gen Z care about the most. Alo Yoga-on mental well-being and wellness. Red Wing Shoes-building houses for people in need, virtually and IRL. “ H&M, Vita Coco, McCain focused on sustainability when coming to Roblox. ![]() ![]() ![]() To this day, items can only be earned in the experience for focusing on well-being and meditation, and users have completed millions of meditations leaving very positive feedback about the experience.” 4. When Alo Yoga opened up its virtual island on Roblox that has recently surpassed 80 million total visits, they focused on community and educating Roblox users about well-being, offering meditations and yoga classes. “Alo Sanctuary is a great example of this approach.
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